Commerce & marketplaces
Stop discounting blind and stop answering the same ticket twice.
Retail margin leaks in three predictable places: stock you forecast wrong, prices you set by habit, and support volume you answer by hand. All three are tractable with the data already sitting in your order tables.
What we usually find
The cost lines that keep showing up
Forecasting in spreadsheets, so overstock and stockouts happen in the same week
Prices and promotions set by rule of thumb rather than elasticity
Support agents retyping the same order-status answer hundreds of times a day
Product catalogues with thin descriptions that never surface in search
Deployments
6 things we know how to ship here
What the audit usually finds first: support ticket mix: the majority are order-status and returns (high saving); forecast method: spreadsheet averages with no seasonality (high saving); markdown policy: a fixed schedule regardless of elasticity (medium saving).
Demand forecasting by SKU and location
ForecastingForecast at the granularity you actually buy at, with seasonality, promotions and local events folded in.
Less capital trapped in overstock
Dynamic pricing & markdown timing
OptimisationEstimate elasticity per SKU and recommend the markdown depth and timing that clears stock at the best realised margin.
Higher realised margin per clearance
Support automation with real order context
RAG agentsAn agent grounded in your order, shipping and returns systems that resolves routine tickets rather than deflecting them.
Human agents freed for real problems
Recommendations & bundling
RecommendersMove past 'customers also bought' to recommendations conditioned on basket, margin and stock position.
Higher basket value
Catalogue enrichment & visual search
Multimodal AIGenerate descriptions and attributes from product images, and let customers search by photo.
More of the catalogue becomes findable
Return abuse & payment fraud detection
Anomaly detectionScore orders and return patterns to catch the small fraction of accounts driving most of the loss.
Recovered fraud and abuse losses
Shopify / WooCommerce / custom · Warehouse & ERP sync · A/B tested rollout · Realtime inference API
Proof
What we have shipped in retail & e-commerce
Projects tagged with this sector, plus anything pinned to it in the admin.
Other playbooks
Sectors we also work in
Operating somewhere else? The audit looks at workflows, data and cost, not at your industry code. If we don't think we can help, the first call is where we'll say so.